{"id":2363,"date":"2024-04-17T18:09:07","date_gmt":"2024-04-17T10:09:07","guid":{"rendered":"https:\/\/www.shangsounet.com\/?p=2363"},"modified":"2024-04-17T18:16:09","modified_gmt":"2024-04-17T10:16:09","slug":"foreign-trade-b2b-from-0-to-1-google-ads-advertising-strategy","status":"publish","type":"post","link":"https:\/\/www.shangsounet.com\/foreign-trade-b2b-from-0-to-1-google-ads-advertising-strategy\/","title":{"rendered":"\u5916\u8d38B2B\u4ece0\u52301\u7684\u8c37\u6b4cAds\u5e7f\u544a\u6295\u653e\u7b56\u7565"},"content":{"rendered":"\n<p>\u4f5c\u4e3a\u4e00\u5bb6\u5916\u8d38\u516c\u53f8\uff0c\u4e86\u89e3\u4e0d\u540c\u7c7b\u578b\u7684\u8c37\u6b4c\u5e7f\u544a\u548c\u6295\u653e\u573a\u666f\uff0c\u5bf9\u4e8e\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u5f88\u6709\u5e2e\u52a9\u3002\u8c37\u6b4c\u5e7f\u544a\u5e73\u53f0\u529f\u80fd\u4e30\u5bcc\uff0c\u901a\u8fc7\u8fd0\u7528\u5408\u9002\u7684\u6280\u5de7\uff0c\u53ef\u4ee5\u4e3a\u6211\u4eec\u7684\u5916\u8d38\u751f\u610f\u5e26\u6765\u8db3\u591f\u7684\u7ebf\u4e0a\u66dd\u5149\u548c\u6536\u76ca\u589e\u957f\u3002\u5c0f\u718a\u5c06\u8c37\u6b4cAds\u5e7f\u544a\u6295\u653e\u5206\u4e3a\u201c\u6295\u653e\u524d\u201d\u3001\u201c\u6295\u653e\u4e2d\u201d\u3001\u201c\u6295\u653e\u540e\u201d\u4e09\u4e2a\u7ef4\u5ea6\uff0c\u5e76\u9010\u4e00\u62c6\u89e3\u3002<\/p>\n\n\n\n<h2 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src=\"https:\/\/mlsut1encgxv.i.optimole.com\/w:1024\/h:439\/q:mauto\/f:best\/https:\/\/www.shangsounet.com\/wp-content\/uploads\/2024\/04\/外贸B2B从0到1的谷歌Ads广告投放策略1.jpg\" alt=\"\" class=\"wp-image-2364\"\/><\/figure>\n\n\n\n<p>Grand View Research\u7ed9\u51fa\u4e862022\u5e74\u5168\u7403\u6fc0\u5149\u5207\u5272\u673a\u5e02\u573a\u89c4\u6a21\uff0c\u4ee5\u53ca2020\u52302030\u6bcf\u4e00\u5e74\u7684\u5e02\u573a\u89c4\u6a21\u9884\u4f30\uff1b<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"790\" height=\"626\" src=\"https:\/\/mlsut1encgxv.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.shangsounet.com\/wp-content\/uploads\/2024\/04\/外贸B2B从0到1的谷歌Ads广告投放策略2.jpg\" alt=\"\" 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id=\"h-\u719f\u6089\u641c\u7d22\u5e7f\u544a\u7684\u5e95\u5c42\u903b\u8f91\">\u719f\u6089\u641c\u7d22\u5e7f\u544a\u7684\u5e95\u5c42\u903b\u8f91<\/h3>\n\n\n\n<p>\u641c\u7d22\u5e7f\u544a\u662f\u57fa\u4e8e\u7528\u6237\u5728\u8c37\u6b4c\u641c\u7d22\u5f15\u64ce\u4e2d\u8f93\u5165\u7684\u67e5\u8be2\u5173\u952e\u8bcd\uff08Query\uff09\u6765\u6295\u653e\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u641c\u7d22\u5e7f\u544a\u80cc\u540e\u7684\u903b\u8f91\u6bd4\u8f83\u7b80\u5355\uff1a\u5f53\u7528\u6237\u641c\u7d22\u4e0e\u60a8\u7684\u5e7f\u544a\u76f8\u5173\u7684\u5173\u952e\u8bcd\u65f6\uff0c\u60a8\u7684\u5e7f\u544a\u5c31\u6709\u53ef\u80fd\u88ab\u5c55\u793a\u51fa\u6765\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8981\u60f3\u66f4\u597d\u5730\u7406\u89e3\u641c\u7d22\u5e7f\u544a\u7684\u5de5\u4f5c\u673a\u5236\uff0c\u6211\u4eec\u9700\u8981\u6df1\u5165\u4e86\u89e3\u5e7f\u544a\u6295\u653e\u673a\u5236\u3001\u7ade\u4ef7\u6392\u540d\u7cfb\u7edf\u548c\u8d28\u91cf\u5206\u6570\u8fd9\u4e09\u4e2a\u6838\u5fc3\u8981\u7d20\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u5e7f\u544a\u6295\u653e\u673a\u5236\">\u5e7f\u544a\u6295\u653e\u673a\u5236<\/h4>\n\n\n\n<p>\u5f53\u7528\u6237\u5728\u8c37\u6b4c\u641c\u7d22\u680f\u8f93\u5165\u67e5\u8be2\u5185\u5bb9\u540e\uff0c\u8c37\u6b4c\u5c06\u57fa\u4e8e\u641c\u7d22\u5185\u5bb9\u89e6\u53d1\u4e0e\u4e4b\u76f8\u5173\u7684\u5e7f\u544a\u3002Google Ads\u5e73\u53f0\u4f1a\u5728\u7528\u6237\u63d0\u4ea4\u641c\u7d22\u8bf7\u6c42\u7684\u77ac\u95f4\uff0c\u4ece\u5e7f\u544a\u6570\u636e\u5e93\u4e2d\u68c0\u7d22\u5339\u914d\u7684\u5e7f\u544a\u5e76\u901a\u8fc7\u590d\u6742\u7684\u7b97\u6cd5\u51b3\u5b9a\u54ea\u4e9b\u5e7f\u544a\u663e\u793a\u4ee5\u53ca\u663e\u793a\u7684\u987a\u5e8f\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u4f7f\u7528\u201c\u5e7f\u544a\u6392\u540d\u201d\uff08Ad Rank\uff09\u51b3\u5b9a\u5e7f\u544a\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u7684\u663e\u793a\u4f4d\u7f6e\u3002\u5e7f\u544a\u6392\u540d\u662f\u57fa\u4e8e\u5e7f\u544a\u7684\u7ade\u4ef7\uff08Bid\uff09\uff0c\u5e7f\u544a\u8d28\u91cf\u5206\u6570\uff08Quality Score\uff09\uff0c\u9884\u8ba1\u5f71\u54cd\u8bc4\u5206\uff08Expected Impact\uff09\uff0c\u4ee5\u53ca\u5e7f\u544a\u683c\u5f0f\u7b49\u56e0\u7d20\u8ba1\u7b97\u5f97\u51fa\u7684\u3002<\/p>\n\n\n\n<p>\u5e7f\u544a\u6295\u653e\u8fd8\u8003\u8651\u4e86\u53d7\u4f17\u5b9a\u4f4d\uff08Targeting\uff09\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u5730\u7406\u4f4d\u7f6e\u3001\u8bbe\u5907\u7c7b\u578b\u3001\u641c\u7d22\u65f6\u95f4\u7b49\u56e0\u7d20\u8bbe\u7f6e\u5e7f\u544a\u7684\u5b9a\u4f4d\u9009\u9879\u3002\u8fd9\u6837\uff0c\u5e7f\u544a\u6295\u653e\u53ef\u4ee5\u66f4\u7cbe\u51c6\u5730\u5b9a\u4f4d\u5230\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u7ade\u4ef7\u6392\u540d\u7cfb\u7edf\">\u7ade\u4ef7\u6392\u540d\u7cfb\u7edf<\/h4>\n\n\n\n<p>\u8c37\u6b4c\u5e7f\u544a\u7684\u7ade\u4ef7\u6392\u540d\u7cfb\u7edf\u662f\u4e00\u4e2a\u52a8\u6001\u7ade\u62cd\u5e02\u573a\u3002\u5e7f\u544a\u5546\u901a\u8fc7\u8bbe\u5b9a\u4e00\u4e2a\u6700\u9ad8\u51fa\u4ef7\uff08Max Bid\uff09\u6765\u53c2\u4e0e\u7ade\u4ef7\u3002\u8fd9\u4e2a\u51fa\u4ef7\u4ee3\u8868\u4e86\u5e7f\u544a\u4e3b\u613f\u610f\u4e3a\u6bcf\u6b21\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u6700\u9ad8\u8d39\u7528\u3002\u7136\u800c\uff0c\u5b9e\u9645\u652f\u4ed8\u7684\u91d1\u989d\u901a\u5e38\u4f4e\u4e8e\u6700\u9ad8\u51fa\u4ef7\uff0c\u56e0\u4e3a\u8c37\u6b4c\u91c7\u7528\u7684\u662f\u4e00\u79cd\u79f0\u4e3a\u201c\u5b9e\u9645\u70b9\u51fb\u6210\u672c\u201d\uff08Actual 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class=\"wp-block-heading\" id=\"h-\u5b9a\u5236google-ads\u5e7f\u544a\u7b56\u7565\">\u5b9a\u5236Google 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